| Type | Private Limited |
|---|---|
| Industry | Telecommunication |
| Headquarters | Petaling Jaya, Malaysia |
| Area served | Malaysia |
| Key people | Jason Lo (CEO) Tony Fernandes |
| Products | Mobile Prepaid |
| Parent | Tune Group |
| Website | http://www.tunetalk.com |
Tune Talk is a mobile virtual network operator (MVNO) in the Malaysia, using the Celcom network.[1]
Tune Talk Sdn. Bhd., the newest mobile operator in the country, officially launched its commercial service on 19 August 2009.
Tune Talk targets to serve the underserved segment of the market with super low calling rates and exciting incentives. Rolled out as a prepaid service with the prefix "010", Tune Talk offers a no-frills voice and short messaging service (SMS) package that meets the consumers' demand for a simple, value-for-money product with easy accessibility and widest distribution reach.
Tune Talk operates as a mobile virtual network operator (MVNO) riding on the extensive network of Celcom (Malaysia) Berhad. Tune Talk entered into an MVNO agreement with Celcom in December 2008.
Celcom controls the largest equity stake in Tune Talk with over 38% while another 35.7% is held by Tune Ventures Sdn Bhd, of which Fernandes and Dato' Kamarudin Meranun jointly hold a 70% stake. The remaining shares are held by Tune Strategic Investments Limited, and various individuals including Dato' Sri Kalimullah Hassan, Lim Kian Onn, Jason Lo, Gurtaj Singh Padda and Mark Lankester.
Tune Talk's collaboration with Celcom is a landmark partnership that sees the coming together of the country's premier telco and an MVNO that will revolutionize the mobile industry.
The birth of Tune Talk is the culmination of years of hard work. Upon its successful launch in Malaysia, Tune Talk is set to enter other Asean (Association of South East Asian Nations) countries to realize its aspiration of becoming the Asean MVNO.
Works are underway to enter into MVNO deals with network operators in Singapore, Indonesia, Thailand, Cambodia, Myanmar and the Philippines between 2010 up to 2013 that will enable Tune Talk to deliver a better roaming proposition. Tune Talk subscribers are currently enjoying full roaming on the back of Celcom's existing roaming arrangements.
As an MVNO, Tune Talk's business model allows the company to focus on its product, marketing and customer service without the need to build and maintain a full cellular network. What this means is Tune Talk can keep its capital investments low and thus focusing on offering super low call rates and giving subscribers quality customer service.
As a member of the Tune Group, Tune Talk will combine a unique lifestyle offering along with sister companies Tune Money and Tune Hotels.
Tune Talk is a licensed Network Service Provider and Application Service Provider with Numbering Block sanctioned by the Malaysian Communications and Multimedia Commission (MCMC).
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